Month: May 2014

QUICK HOUSE SALE SCOTLAND, CUSTOMER CLASS SEGMENTATION

In property sale, selling your property quickly or via an online property auction is your main objective. However, there are several important features on this matter that you should pay focus in order to reach the goal. Among these features, there is one thing that you should never miss: customer class segmentation.

Customer class segmentation speaks about different groups of people (your customer) who have an interest in your particular property  product. It is crucial to know this segmentation especially if you want to perform a quick property sale such as some property agencies in Scotland perform to sell a house fast Scotland.

Under normal circumstance, there are three customer classes in business: low, middle, and high class. Businesses usually use customer’s financial ability as the basic parameter to define each segment, even though there are other features that have an impact to each class such as lifestyle, environment, and other aspects. Per property issue, each customer class usually comes with its own property preference. Low class, for example, usually prefers basic property function rather than its added value. Middle class usually still puts basic property feature as their main consideration, even though they have also thought about the added value as well. At the other side, high class usually prefers lifestyle feature from a property, besides the basic feature. It is the reason you need deep understanding of each segment. You also need the same deep understanding to determine your property value. The value should match the segment you are targeting. Inability to decide the best value will only lead to a huge loss of profit at your side. Unless you are expecting to lose a big amount of money, you should not expect to have this idea in your mind, especially if you are looking for a successful sale.

Telemarketing Companies

All good telemarketing companies, no matter which business niche they are working at, put their customer’s satisfaction as the highest priority for their business. This includes privacy and right to gain specific information to determine the authenticity of the business itself. Gaining access to this particular information is crucial, especially when you deal with telemarketing. With many issues related to this niche, keeping yourself protected is the best prevention you can do.
Here are some tips you can do both to identify and avoid telemarketing fraud or scam.
1. Everything starts from a call. This includes the telemarketing itself and your ‘investigation. First thing you can do to decide whether a telemarketing is a scam or not is by looking at the caller ID. Take your time to identify whether it is a call from someone/company you know or not. Staying away from someone you do not know is always the best prevention, however, if you still ‘have’ an interest with the product the agent offers to you, try to ask his/her name and number. You can consider any attempt the agent tries to make in hiding his/her name and number as definite evidence of fraud.
2. Sometimes, even though we have a number and name we can verify, they do not stand as a legit proof of legal telemarketing call. Try to ask any important information about the company he/she works. This company information includes company name, company address, company website address and other information. Try to make a cross reference between information you got and the internet or Yellow Page. You could proceed with the call only if you found the agent gave you information you can validate using different references.